AVON TAILGATING
WHAT IS AVON TAILGATING?
You have seen or even participated in the SPORTS events Tailgating.people bring out their best food, best souvenirs, and best beverages for a GREAT TIME. Most of the time, if not always, everyone are willing to share with everyone walking by.
WE ARE TAILGATING to share our wonderful product and opportunity with others.
PURPOSE: TO ADVERTISE YOUR BUSINESS!
WHAT YOU NEED (but not limited to)
* A minimum of 2 representatives, but not more than 4 at one time
* A large or noticeable vehicle
* AVON BANNER (Leadership Kit has a perfect one!)
* A POSTER with the words FREE AVON on it - use vinyl lettering (6 or larger) or lettering from the computer. DO NOT HAND WRITE THE SIGN - make this professional! DO NOT USE RED LETTERING - use DARK BLUE OR BLACK ON A LIGHT COLORED BACKGROUND
*PLEASE NOTE: AVON must be in ALL IN capital letters, as per the advertising policies of AVON. AVON is a registered trademark and logo.
*Samples and testers
*Recruiting Information and Kits
*Current Brochures
*Sales Receipts
*Pens
*Clipboard(s)
*Index cards or something you have professional created on your PC for the potential customer to write their name and phone number on for your follow up
*Another recommendation: Customer Survey - provided on the following pages
*Leave the children at a daycare or babysitter so you can focus on the activity and HAVE FUN!
WHAT TO WEAR:
* Appropriate to the weather BUT PROFESSIONAL
* Some reps wear khakis and a polo shirt.
* AVON name badge or pin
* This is not a place for jeans, t-shirt etc. This is work, not errand or house cleaning time!
* A BIG SMILE AND GREAT ATTITUDE
WHEN: (not limited to, but recommended)
* Friday afternoons 10-2
* Saturday afternoon 10-2
* Sunday afternoons 11-3
WHERE:
* Find an empty parking lot or parking space where there is a heavy flow of traffic AND easily accessible by motorists. Avoid construction areas.
SET UP AND ACTION:
* Each representative should have a sign to hold up
* Park the vehicles in an angle that you can hang the Banner facing the street
* Tie Balloons to the vehicle
* Stand by vehicle and wave at passerbys - LOOK LIKE YOU ARE HAVING FUN, because this is fun!
WHEN A MOTORIST/PASSERBY STOPS BY:
* To be fair to each other..rotate who gets the leads
* When a motorist drives up, ALL REPS should smile and wave, but ONLY ONE person go up to the car or wait on the person to walk up to the AVON vehicle.
* They stop by because they are curious, looking for a specific AVON product or need an AVON representative.
* If they fill out the customer questionnaire, give them ONE sample, one brochure and let them know you will take GOOD CARE OF THEM and call them soon!
* SMILE SMILE SMILE and be polite and say thank you as you finish the conversation and/or as they drive away.
THERE ARE NO HARD AND FAST RULES to TAILGATING,
this is only serves as a recommendation. Make the event PERSONAL and YOURS, but always keep professional and FUN FUN FUN!!!